Brushing your teeth is something you do. It isn't fun but it isn't the most egregious chore in the world. Two minutes twice a day and you're done. That's it.
Since I was a kid, toothpaste was always toothpaste flavored. When I hit my twenties, it got minty, fresh, la de da.
Now, we've moved into lemon (which I kind of understand), banana (which is disgusting), bubblegum (for the kids ostensibly) and the newly discovered and very gross chocolate.
You brush your teeth, two minutes, twice a day. Are we such spoiled, decadent vice ridden children that we need chocolate toothpaste - for adults? What's next, cigarette flavored toothpaste? Scotch flavored toothpaste?