OK, This is Getting Ridiculous

From the company * that brought you black toilet paper comes a new product for all those passionate about their asswipe.

Red toilet paper.

"It is a red that makes a huge impact, like a Ferrari," blurted Renova international brand manager Jose Manuel Pinheiro.

A company statement said the new shade of toilet paper would "target the most hip points in town," adding that red "is the colour of our hearts, of passion, lust, fury, laughter, anger, love, fire."

The prime targets of the black paper handkerchiefs are "pop stars, fashion models, football players, film producers or Hollywood actors," which had me laughing my proverbial ass off.

Passion and toilet paper. Only in France.



*They also have a whole section titled Women Care that is strangely empty.