Convinced of the validity of word of mouth marketing, Boing Boing shares the successful technique with the world.
"Books like Sisters of Ya Ya Sisterhoood became a success because one friend went to another friend and handed her a copy of the book, saying, 'You must read this, it changed my life.' I want to give my readers the same ability, so I have to give them a form of the book that they can 'hand' to their friends over the Internet. Even if it displaces some sales, the most valuable thing an author can get is a personal recommendation, it's the thing that is most likely to sell more copies of my books.""
1 comment:
Considering most people are tasteless morons, that isn't saying much.
*shrugs* I just woke up bitter this morning. It's been a long week.
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