Don't Panic! It's Towel Day!!!!!!!!!
We carry our towels, white and fluffy, red and plush, teal and monogrammed (or any damn towel we can get our mitts on) to celebrate the life and works of one froodish dude, Douglas Adams* and the wondrous Hitchhiker's Guide to the Galaxy.
Why a towel? Well, obviously, if you can "hitch the length and breadth of the galaxy, rough it, slum it, struggle against terrible odds, win through, and still knows where his towel is clearly a man to be reckoned with."
*also creator of the brilliant Dirk Gently and the Holistic Detective Agency