2005-01-26

B-to-the-E

Because there really isn't enough of a glut of alcoholic beverages that appeal to 20-something consumers hankering for something exuberant to match their highly social, fast-paced, highly inebriated lifestyles, Anheuser-Busch is launching something new.

It has caffeine. It has fruit flavoring. It has herbs in the form of
guarana and ginseng. It is...

B-to-the-E. Yep. Really. That's the name.

"B" stands for beer, "E" for something "extra!!!!" Yeah, I know. Brilliance has shown it's fickle light upon the creators of that moniker.


It is described as slightly sweet but tart and comes in the aromas of blackberry, raspberry and cherry. See, I mentioned flavoring but I said not word one about aroma. You're excited now, aren't you?
Get this! B-to-the-E can be served over ice! Or out of the can! Beer bongs will be better than ever!







Anheuser-Busch said each can of B-to-the-E packs 17 grams of carbohydrates, along with 4.5 percent alcohol by volume, 54 milligrams of caffeine and 145 calories.

By comparison, Anheuser-Busch's Bacardi Silver Low-Carb Black Cherry has
2.6 grams of carbs and 96 calories per 12-ounce serving.

What do these number mean? If you can stand the taste, B-to-the-E will get you drunk fast, keep you awake and fatten your middle section better than anything they've ever put out before!


Whoo.

2 comments:

Graham Powell said...

Where I went to school there was a hardware store. Allegedly (riiiight) you'd go in and say, "Yes, I'd like a funnel, and two feet of tubing," and the guy behind the counter would sigh and say, "Come on, we've got all that together right over here."

Jen Jordan said...

I think there was one installed in every basement of the houses circling the college I went to. Despite have more bars per capita than any other city in America, we were determind to make the most of our cheap beer.

I did a Foster's 16 oz. once. I won the respect of every man at that party and the enmity of all the girls.