2005-01-12

Hardee's Demographic Ad Choice



3 Guesses who the demographic this ad is aimed towards is...


The Spot: A blond woman—wearing a strapless dress and high heels—sticks her entire fist in her mouth, then pulls it back out and smiles. "How do you know if you can eat the largest double burger in the country?" asks the announcer. "There's one way to find out." In a second spot, a different blond woman—this one's wearing a spaghetti-strap top—crams her mouth full of plastic straws, raising her eyebrows and nodding at the camera along the way.

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